Social Media Marketing Trends YOU OUGHT NOT Ignore
The success of social media marketing lies in the right mixture of fruitful strategies. The incorrect combination will simply reduce the traffic from targeted customers rather than attract them. In the event that you devise your social media marketing strategies such as social media optimization based on current trends, it is possible to increase profits and use social networking sites effectively for marketing. Listed below are the recent trends highlighted within an article published by Forbes based on the 2013 SOCIAL MEDIA Industry Report.
Low Usage of SOCIAL BOOKMARK CREATING Sites
According to the research reports, the application of social bookmarking sites has decreased to ten percent from 26 percent in 2011. This considerable drop of usage clearly indicates nov bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, majority of sites (e.g. DIGG, Lifestyle Enhancement ) are almost dying. Therefore, it isn’t an excellent practice to trust a bookmarking site blindly for marketing purposes in the current scenario. Instead, check for the websites that are hottest and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or just daily offerings of deals are seen as a powerful way to attract numerous targeted customers at the same time. The study report says that around 80 percent of marketers aren’t interested in using the most popular daily deal sites including Groupon or Living Social for his or her campaigns soon.
Now people concentrate more on the considerable amount of returns that they receive from their purchases as time passes. Hence, you should use social networking sites for longterm marketing goals rather than daily goals.
Top Sites for Social Media Campaigns
Marketers who use social media marketing for marketing will obviously carry out social media campaigns (using social networking sites for promotion) for his or her products or services to attract targeted customers. The campaigns will undoubtedly be successful only when the relevant site is popular among the customers.
The research report indicates that marketers who save money than 40 hours weekly for social media marketing perform their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to those who spend six hours or less weekly on social media marketing. Also, around 92 percent of marketers who have five or even more years of experience prefer LinkedIn than 70 percent of marketers having less than five years of experience. Forum marketing has also decreased to 16 percent this season from 24 percent in 2011.
Around 67 percent of marketers are preparing to increase campaigns through Twitter though it is a slight decrease from 69 percent this past year. Young marketers, a lot more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging because so many suitable platform to master, which is the highest one accompanied by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook at an increased rate of 67% than other platforms. Regarding Business to Business (B2B) marketers, both Facebook and LinkedIn have equal majority of 29% each. Given below is the pie chart showing usage statistics for each platform pertaining to B2C and B2B marketers.
B2B marketers use a more diverse selection of platforms in comparison to B2C marketers. Both of these do not completely utilize blogging and also have minimal You Tube usage.
If you are a B2B or B2C marketer, try to encourage blogs because they are regarded as the most famous social media platform. YouTube being the second largest search engine, you can enjoy the benefits it includes by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have grown to be strong brands by using low cost YouTube videos.
As B2B marketers increasingly use LinkedIn, they have a chance to utilize SlideShare (owned by LinkedIn). This social media marketing entity may be used for generating leads for B2B organizations.
Fewer Check-ins Online
As per the research reports, there is a decrease in the usage of geo-location services including Foursquare from 17% in 2011 to 11% this season. These services allow check-in to your locations automatically online. The decline in these kinds of services indicates that people are now concerned more about privacy and safety. Marketers can tackle this example by introducing contests and rewards. This can encourage people to check-in more.
If you are still following a old strategy for social media marketing, then it is the time to develop new strategies based on all these current trends. It is best to entrust this tedious task to a reputable social media marketing company that offers reliable social media services rather than try implementing the strategies on your own.